According to a study by LIMRA International, 44 percent of the US household population either don’t have life insurance and believe they should, or they own a life insurance polcy and belive that they need more. Also, 3/4 of the american household don’t have any financial advisor or life insurance agent.
LIFE ( Life and Health Insurance Foundation for Education) has created a website – http://www.life-line.org/. The website provides basic information and helps consumer find the best coverage without any pressure to buy.